Tech is a fast-growing industry, full of startups and businesses ready to conquer new markets with their products and solutions.
So we decided to launch Nights, a Tech PR Agency, a community of technology enthusiasts, who have experience in public relations development actually for tech companies globally.
We provide PR assistance for early-stage startups, business communities, and ventures, connect SMBs and enterprises with podcasters, influencers, and media. And most of all, we will be your like-minded team, engaged with your brand and products.
All cool PR things come at Nights!
Individual plans for Startups, SMBs, Tech Conferences & Accelerators
Market analytics & insights
Defining the trends that drive the industry & integrating them into the Strategy
Competitors analysis
SWOT analysis for startup
Mission development & values
Positioning strategy and communication campaign
Naming
Branding
Adopting, exploring and leveraging the most relevant creative tools and formats for startup promo
Setting the KPIs for the PR Strategy & activities
Making the list of target media, podcasts, and events
PMF survey & validation of the target market for the launch (product market-fit)
Competitors analysis
SWOT analysis of the product MVP & insights
Creating the ICP
Product positioning strategy & communication campaign
Creating the communication activities roadmap for the product launch
Making the list of target media, podcasts, and events
We provide the sustainable PR Strategy implementation process: integrating positioning strategy & communication campaign with compelling content into creative promo tools & media materials; boosting the media campaigns, presented in the Strategy; tracking the KPIs
Intro 1:1 meets with Founders & startup leaders
Accurate analytics of the personal leader's traits and a data-driven individualized approach
Setting the goals, objectives, and KPIs for the Personal Brand development together with Founders
Developing the media plan with target media, and a list of the activities for Founders
Implementation support
Tracking the progress
Communication support & guidance for pre-seed & seed startups
Establishing relationships with investors (the list of target investors, accelerators, and the funds, recommendations on expanding the investors network, setting up the effective communication)
Building effective communication to create a strong ecosystem of investors, partners & other company's stakeholders
Media analytics
Forming the newsbreaks, writing press releases
Creating ICP for the specific geo
Making the list of target media
Developing the media plan, roadmap to publications & setting up the KPI for the media campaign
Pitching & Negotiating materials to be published in the form of releases, storytelling articles, stakeholders interviews, product promo articles, product / company ratings
Grabbing & Tracking the results
Target market research along with other markets' potential (upon customer request)
Highlighting the trends that drive the industry & integrating it into the Strategy
Competitors analysis
SWOT analysis for Brand
Creating ICP
Developing the Brand positioning for local & foreign markets
Redeveloping of the mission & values (upon request)
Rebranding (upon request)
Renaming (upon request)
Adopting, exploring and leveraging the most relevant creative tools and formats for Brand promo
Setting the KPIs for the PR Strategy & activities
Creating the list of target media and other promo channels to establish the Brand presence in the media / online / offline space
Individual research on C-levels’ achievements, expertise, and previous PR results
Industry trends report
Setting the KPIs & making a Roadmap for the C-level’s Personal Brand promo campaign
Creating an authentic and relatable Personal Branding that aligns with the leader’s business values (what makes you stand out)
Creating insightful and valuable messages through leadership content (sharing leaders’ expertise through blog posts, articles, whitepapers, and op-eds)
Develop strategic press releases and pitches to generate media coverage
Arranging: Guest Speaking Webinars, Podcasts & other Events (to showcase your credibility and expertise)
Preparing C-levels for the interviews, briefings, and media interactions
Transforming a C-level's image to an influencer persona
Creating a media kit with key information about the CEO
Tracking the progress
We manage the Brand Strategy implementation process:integrating the positioning and messages into creative promo tools & media materials; boosting creative & media campaigns; rebranding; trackjng the KPIs
An introductory meeting with the Employer Brand stakeholders (CHRO, HRD, Chief People Officer, Recruitment Team Lead, HRBP) for defining the key points for the strategy
Analytics of the communication channels & formats; competitors analysis & insights
Creating ICP
Developing the Employer Brand Positioning
Creating the key messages for each segment of the target audience
Developing Tone of Voice
Defining the most relevant creative tools & formats for Employer Brand promo, based on positioning and messages
Making the list of target media and other promo channels to establish the stakeholders' presence in the media / online / offline space
Media analytics
Forming the newsbreaks, writing press releases
Creating ICP for the specific geo
Making the list of the target media
Developing the media plan, publications roadmap & setting up the KPI for the media campaign
Pitching & Negotiating materials within such formats: releases, storytelling articles, stakeholders interviews, product promo articles, product / company ratings
Tracking the results
Defining the right type of speaker for the specific event: keynote, motivational, thought leaders, industry experts, up-and-comers, etc
The research of the outstanding speakers/top performers/ influencers
Making a list of the potential speakers
Pitching events to potential speakers
Doing a quality check of the potential speakers according to the following parameters:
- clarity of tone;
- confidence;
- charisma;
- knowledge, etc
Nailing down the event themes
Staying in contact, leading up to the event
Creating a contingency plan
Lining up the technical support and the necessary arrangements
Assistance in crafting presentation material if needed (upon request)
Post-event communication with speakers
Research of the best candidate(s)
Narrowing down the list of the best candidates
Pitching events to potential speakers / PhDs / presenters
Negotiating the terms & conditions
Evaluating & selecting the best topics and arrangements
Staying in contact, leading up to the event
Building an investor ecosystem from scratch with the help of communication assistance
Communication support for expanding the current investor ecosystem
Pitching the event / community / accelerator concept to potential investors
Negotiating the conditions with investors
Leading the potential investors to the agreement with the management of the event / community / accelerator