Nights Tech PR Agency.

• Target market research along with other markets' potential (upon customer request)

• Highlighting the trends that drive the industry & integrating it into the Strategy

• Competitors analysis

• SWOT analysis for Brand

• Creating ICP

• Developing the Brand positioning for local & foreign markets

• Redeveloping of the mission & values (upon request)

• Rebranding (upon request)

• Renaming (upon request)

• Adopting,  exploring and leveraging the most relevant creative tools and formats for Brand promo

• Setting the KPIs for the PR Strategy & activities

• Creating the list of target media and other promo channels to establish the Brand presence in the media / online / offline space

• Individual research on C-levels’ achievements, expertise, and previous PR results

• Industry trends report

• Setting the KPIs & making a Roadmap for the C-level’s Personal Brand promo campaign

• Creating an authentic and relatable Personal Branding that aligns with the leader’s business values (what makes you stand out)

• Creating insightful and valuable messages through leadership content (sharing leaders’ expertise through blog posts, articles, whitepapers, and op-eds)

• Develop strategic press releases and pitches to generate media coverage

• Arranging: Guest Speaking Webinars, Podcasts & other Events (to showcase your credibility and expertise)

• Preparing C-levels for the interviews, briefings, and media interactions

• Transforming a C-level's image to an influencer persona

• Creating a media kit with key information about the CEO

• Tracking the progress

We manage the Brand Strategy implementation process:integrating the positioning and messages into creative promo tools & media materials; boosting creative & media campaigns; rebranding; trackjng the KPIs

• An introductory meeting with the Employer Brand stakeholders (CHRO, HRD, Chief People Officer, Recruitment Team Lead, HRBP) for defining the key points for the strategy

• Analytics of the communication channels & formats; competitors analysis & insights

• Creating ICP

• Developing the Employer Brand Positioning

• Creating the key messages for each segment of the target audience

• Developing Tone of Voice

• Defining the most relevant creative tools & formats for Employer Brand promo, based on positioning and messages

• Making the list of target media and other promo channels to establish the stakeholders' presence in the media / online / offline space

• Media analytics

• Forming the newsbreaks, writing press releases

• Creating ICP for the specific geo

• Making the list of the target media

• Developing the media plan, publications roadmap & setting up the KPI for the media campaign

• Pitching & Negotiating materials within such formats: releases, storytelling articles, stakeholders interviews, product promo articles, product / company ratings

• Tracking the results

• Defining the right type of speaker for the specific event: keynote, motivational, thought leaders, industry experts, up-and-comers, etc

• The research of the outstanding speakers/top performers/ influencers

• Making a list of the potential speakers

• Pitching events to potential speakers

• Doing a quality check of the potential speakers according to the following parameters:
  - clarity of tone;
  - confidence;
  - charisma;
  - knowledge, etc

• Nailing down the event themes

• Staying in contact, leading up to the event

• Creating a contingency plan

• Lining up the technical support and the necessary arrangements

• Assistance in crafting presentation material if needed (upon request)

• Post-event communication with speakers

• Research of the best candidate(s)

• Narrowing down the list of the best candidates

• Pitching events to potential speakers / PhDs / presenters

• Negotiating the terms & conditions

• Evaluating & selecting the best topics and arrangements

• Staying in contact, leading up to the event

• Building an investor ecosystem from scratch with the help of communication assistance

• Communication support for expanding the current investor ecosystem

• Pitching the event / community / accelerator concept to potential investors

• Negotiating the conditions with investors

• Leading the potential investors to the agreement with the management of the event / community / accelerator